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2007 News Articles › Online Publication Adds NCBA Edition
Article Date: Tuesday, January 30, 2007
The Complete Lawyer, an online publication dedicated entirely to the personal and professional development of attorneys, is now publishing a North Carolina Bar Association edition.
The January/February issue is headlined “Marketing Yourself.” In keeping with The Complete Lawyer (TCL) format that is being replicated with other bar associations throughout the United States, each issue will contain articles specifically devoted to individual members of the NCBA.
In the premiere issue of The Complete Lawyer: NCBA Edition, members Mark Sullivan and Steve Coggins have contributed editorial content.
Sullivan, who practices law in Raleigh, is responsible for an article titled “Publications and Partnering.”
A Wilmington attorney, Coggins contributed “My Most Effective Marketing Tool: Helping My Clients.”
“What marketing principles do the most successful attorneys use to grow their practices?” asks The Complete Lawyer in setting the stage for this issue. “Understanding the power of client service, focusing on a niche, thought leadership, networking instead of selling, building your personal brand signature, and, yes, having the right attitude are a few of the proven strategies that lawyers use every day to effectively market themselves.
“Regardless of your practice area, the size of your firm, your age or gender, you can learn and effectively deploy the marketing skills that suit your personal style and goals. In this edition, TCL offers you the perspectives of national marketing experts as well as lawyers in our state who have increased their visibility and multiplied their success via savvy marketing approaches.”
TCL originated in 2004 as a collaborative effort with the Atlanta Bar Association, the same city in which editor and publisher Don Hutcheson is based. A consortium of metropolitan bar associations in Ohio followed, joined now by the Virginia Bar Association, the Tennessee Bar Association, the State Bar of Arizona, the South Carolina Bar, the State Bar of Montana, the Mississippi Bar, the Utah State Bar and the Hennepin County (Minn.) Bar Association.
The Complete Lawyer will be provided to NCBA members at no cost, its revenue generated entirely through advertising sales. Distribution of each issue will be communicated via e-bar, thereby enabling the NCBA to maintain complete control and access to its members’ e-mail addresses.
Archived issues of The Complete Lawyer, as well as links to editions bearing the nameplate of other state and municipal bar associations, are accessible via the online publication’s main Web address, http://www.thecompletelawyer.com/.
Member feedback is welcomed, either through the editors of TCL or the NCBA Communications Department.