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2008 News Articles › Outdoor Advertisers Donate 4-4 Billboard Space
Outdoor Advertisers Donate 4-4 Billboard Space
Article Date: Tuesday, March 04, 2008
Written By: Russell Rawlings
Sample of billboards donated to NCBA's 4-4 Public Service Day by
the N.C. Outdoor Advertising Association. |
The North Carolina Outdoor Advertising Association is donating
26 billboards to the North Carolina Bar Association for use in
promoting its statewide Public Service Day on Friday, April 4.
The details of the event will be announced and the artwork for
the campaign will be unveiled at a press conference on Wednesday,
March 5, at 10 a.m. at Fairway Outdoor Advertising's Triangle East
office, located at 508 Capital Blvd. in Raleigh.
The billboards will advertise the event throughout the month of
March and the first week of April. Several member companies of the
North Carolina Outdoor Advertising Association will provide free
billboard space in and around Asheville, Elizabethtown, Lenoir,
Raleigh, Gaston County, Charlotte, Rocky Mount and Greensboro.
The estimated market rate for the NCOAA's contribution is
$65,000.
The focal point of the Public Service Day is a statewide network
of call centers staffed by volunteer attorneys who will provide
free legal information to callers throughout the day. NCOAA
Executive Director Tony Adams stated that "we are very pleased to
work with the North Carolina Bar Association on this special
project. It is very important for every citizen to have access to
justice, and for that one must have access to sound legal aid."
Phone centers will be staffed in Asheville, Charlotte,
Fayetteville, Greensboro, New Bern, Raleigh, Wilmington and
Winston-Salem. A single toll-free number - 877-404-4149 - has been
established for use throughout the day.
Call center hours are 7 a.m. to 7 p.m.
The billboards will feature the toll-free number, the date and
time of the event and logos of the various call centers.
The statewide Public Service Day is a component of the NCBA's
ongoing 4ALL initiative through which the association is promoting
the cause of civil legal aid to the poor. The distinctive feature
of the 4/4 call-in program is that it's open to anyone, regardless
of their financial standing or location.
"We want the people of North Carolina to know that they can call
and talk to a North Carolina lawyer on April 4, for free," said
NCBA President Janet Ward Black, the driving force behind the 4ALL
Campaign. "We are sincerely grateful to these companies and the
Outdoor Advertising Association for using their power to help us
communicate this important information to the public."
To learn more about the NCBA's 4ALL campaign and the 4/4 Public
Service Day, visit www.4allnc.org.
Capital Boulevard billboard promotes Public Service Day in
Raleigh. |