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Public: Recent News

Sample of billboards donated to NCBA's 4-4 Public Service Day by the N.C. Outdoor Advertising Association.

The North Carolina Outdoor Advertising Association is donating 26 billboards to the North Carolina Bar Association for use in promoting its statewide Public Service Day on Friday, April 4.

The details of the event will be announced and the artwork for the campaign will be unveiled at a press conference on Wednesday, March 5, at 10 a.m. at Fairway Outdoor Advertising’s Triangle East office, located at 508 Capital Blvd. in Raleigh.

The billboards will advertise the event throughout the month of March and the first week of April. Several member companies of the North Carolina Outdoor Advertising Association will provide free billboard space in and around Asheville, Elizabethtown, Lenoir, Raleigh, Gaston County, Charlotte, Rocky Mount and Greensboro.

The estimated market rate for the NCOAA’s contribution is $65,000.

The focal point of the Public Service Day is a statewide network of call centers staffed by volunteer attorneys who will provide free legal information to callers throughout the day. NCOAA Executive Director Tony Adams stated that “we are very pleased to work with the North Carolina Bar Association on this special project. It is very important for every citizen to have access to justice, and for that one must have access to sound legal aid.”

Phone centers will be staffed in Asheville, Charlotte, Fayetteville, Greensboro, New Bern, Raleigh, Wilmington and Winston-Salem. A single toll-free number – 877-404-4149 – has been established for use throughout the day.

Call center hours are 7 a.m. to 7 p.m.

The billboards will feature the toll-free number, the date and time of the event and logos of the various call centers.

The statewide Public Service Day is a component of the NCBA’s ongoing 4ALL initiative through which the association is promoting the cause of civil legal aid to the poor. The distinctive feature of the 4/4 call-in program is that it’s open to anyone, regardless of their financial standing or location.

“We want the people of North Carolina to know that they can call and talk to a North Carolina lawyer on April 4, for free,” said NCBA President Janet Ward Black, the driving force behind the 4ALL Campaign. “We are sincerely grateful to these companies and the Outdoor Advertising Association for using their power to help us communicate this important information to the public.”

To learn more about the NCBA’s 4ALL campaign and the 4/4 Public Service Day, visit www.4allnc.org.

Capital Boulevard billboard promotes Public Service Day in Raleigh.