Skip to main content

Marketing - page 4

Center For Practice Management, Marketing, Productivity

Better Ways to Gather Information from Clients (Part 1)

Whether during pre-screening, intake, or representation your firm will request a lot of information from potential and current clients. There are many tools that can help streamline the process, allow you to gather information efficiently and securely, trigger workflows and let you re-use information so you do not waste time re-keying information to generate documents. So what are they and…

Center For Practice Management, Marketing, Productivity

Email Marketing with Mailchimp

Recently a blog post from Hubspot “A Content Marketing Playbook for Times of Crisis” noted that email open rates were 25% higher than pre-pandemic levels. As a communication and marketing tool email is effective, easy to use, and inexpensive. There are many email marketing platforms, and Mailchimp is one of the most popular. If you are looking for a way…

Center For Practice Management, Marketing, Social Media

Publish or Perish: How to Get Published

Do you enjoy writing? Would you like to get published but not sure where to begin? Getting published, whether in a journal, newspaper, or even on your own blog, can be rewarding in a variety of ways. It can help establish you as a thought leader. It can increase your exposure to potential clients and business partners. It can lead…

Center For Practice Management, Email Management, Marketing, Microsoft Office, Productivity, Smartphones

Some Tech Tips from ABA TECHSHOW 2020

That’s a wrap and ABA TECHSHOW 2020 is in the books. The conference ends with a session called “60 in 60” and a panel of speakers provide whimsical, useful and sometimes outrageous tips for lawyers. The following are some tips that might be useful in your practice. Add a Virtual Background in Zoom Consider using Zoom to communicate with clients…

Center For Practice Management, Marketing, Social Media

Ten Tips To Leverage LinkedIn

LinkedIn is an online social network where people share information, thoughts, and ideas. In 2019 LinkedIn had 303 million active users per month, with 40% of users visiting the site daily.  You can use the platform to connect with colleagues past, present, and future. LinkedIn is a recruitment tool and a job board. It has active discussion groups. Your profile…

Center For Practice Management, Ethics, Marketing, Search

Responding to Negative Online Reviews

Your law partner emails you over the weekend and asks, “did you see our Google Reviews?” Not knowing that you even had Google reviews you surf over to find that not only does your firm have 2 out of 5 stars average, but 2 of the reviews are scathing and incorrect. You want to respond and make it clear that…

Center For Practice Management, Marketing, Technology

Measure Twice, Cut Once

Do you blog? Have a social media presence on LinkedIn for professional purposes? Post videos to YouTube? Does your firm have a Facebook page or Twitter account? How about an email newsletter? If you do any of these potentially rewarding but time-consuming activities it is imperative to measure your reach so that you learn from your successes and craft messaging…

Center For Practice Management, Email Management, Ethics, Marketing, Microsoft Office, Productivity, Technology

Why Go to ABA TECHSHOW 2020? 12 Takeaways from ABA TECHSHOW 2019 You Might Have Missed!

Whether you want to plan tactically or strategically, whether you need the basics or are interested in the next big thing, ABA TECHSHOW 2020 will provide sound information and advice from experts across the legal spectrum on practice management and technology.  Registration is open and Early Bird pricing is in effect for ABA TECHSHOW 2020 in Chicago on February 26…

Center For Practice Management, Ethics, Marketing, Microsoft Office, Productivity, Security, Wellness

What People Are Reading: ICYMI Roundup (August/September 2019)

The CPM ICYMI enewsletter brings a brief weekly wrap-up of legal tech and practice management tips, breaking news and useful information. Here are the articles that captured the attention of the readers by top click each week in August/September: Tips for Divorce Lawyers to Help Clients Avoid Tech Mistakes It isn’t just lawyers who need to be careful with technology,…

Center For Practice Management, Email Management, Marketing, Productivity, Research, Smartphones, Technology

Bring the News to You: Feedly

Do you try to remember to visit a blog or your favorite news website but you get distracted? Do you subscribe to email newsletters that sit in your inbox until you delete them or forget about them? Do you wish you had a way to have curated content come to you where you can check it in the morning and…