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NCBA Center for Practice Management

North Carolina Lawyer Magazine — May 2021 Issue —

CPM Column

A Case of First Impressions Many law firms have a singular marketing call to action – “Contact Us.” Whether via call, email, submitting a query through a website form, online chat, direct message through social media, or sending a text message, most firm marketing focuses on getting someone to take the next step. But what is the experience of the…

North Carolina Lawyer Magazine — February 2021 Issue —

Fastcase Never Stands Still

News and Updates Fastcase, the online legal research platform, has been busy. In addition to rolling out a redesigned version of the platform and adding new features, they have been acquiring and incorporating new resources (some for an additional fee) beyond primary law. Fastcase’s acquisition of DocketAlarm has allowed Fastcase to offer hundreds of millions of briefs, pleadings, motions, and…

North Carolina Lawyer Magazine — November 2020 Issue —

The Power and Pitfalls of Online Legal Directories

Have you Googled yourself lately? You will likely find your firm’s website and your LinkedIn profile. You may also find listings on many online legal directories, many of which you did not sign up for and are not sure why you are included. You may wonder why you have a listing in these directories. In most states, the list of…