Whether you want to start an email marketing campaign or an email newsletter, there are a variety of tools for the job. According to the Content Marketing Institute’s 2020 B2C Benchmarks, Budgets, and Trends report, email newsletters are some of the highest performing content types for securing and nurturing leads. Once you get into a cadence, and with the right…
The human brain processes visuals faster than text. Whether you are creating a persuasive argument, informing clients about a matter, keeping your team on track, or want to add visual interest to your website or social media, a timeline can provide a lot of information at a glance. Learn how to create timeline graphics with tools you already have and…
Whether it is your voicemail greeting, email auto-response, or automatically appended disclaimers, have you reviewed these messages for tone and customer-centricity? Are you using online calendars to schedule meetings? You may be trying to increase immediate responses and let people know how you communicate, but the tone may deliver a message you do not intend. Re-read your responses and think…
In April 2021, the NC State Bar removed the requirement to register a law firm trade name for approval from the Rules of Professional Conduct. There are still some stipulations about choosing a trade name, mainly that it not be misleading. While registering a trade name was never onerous, this change may prompt you to reflect on your firm’s name,…
Have you ever had a client write down a bill? Or question an amount? Your bill is one of your most important client communications. Find ways to show the value of the work you do for clients, follow best practices for billing and send invoices that clients pay without question. You can also develop standardized descriptions for your whole firm…
You can use a slide deck for enhancing your opening and closing statements, educating an audience, or persuading a client. The MS PowerPoint software is feature rich and you can do far more than just use it during a live presentation. Because subscribers to Microsoft 365 receive constant updates to the software here are a few new features and some…
A recent lawsuit involving the control of a popular social media profile serves as a reminder to law firms and business owners to make sure that their web presence – including websites, social media profiles, domain names, and Google profiles – are owned and controlled by the firm. Considerations regarding admin rights, logins, fine print regarding portability and content of…
Have you ever considered a niche practice? What is it? Can it be profitable? How do you market it? Watch this video interview with John Szymankiewicz from the Beer Law Center to hear how he got the idea to focus his representation on breweries and distilleries, the rewards and challenges, and his advice if you are considering your own niche…
Podcasts are serial audio programs on a vast range of topics that you can subscribe to and listen at your leisure. While you can listen to them on a browser, there are podcasts players that provide more bells and whistles for your mobile device. What podcasts cover practice management topics? What if you want to go from listening to starting…
Every week subscribers receive the ICYMI enewsletter from the NCBA Center for Practice Management. The newsletter highlights tips, tools, trends, and techniques to help your law practice. Following are a few popular links from the past issues of the newsletter. Update Your iPhone, iPad, Mac Immediately, Apple Warns (July 30, 2021) If you have not yet updated your Apple devices do so…