Marketing - page 2

LinkedIn has recent updates and some features you need to know now if you want to make the best use of this extremely popular social network. How can lawyers and law students put their best foot forward, make real connections and make use of this platform? Read on! Automatically Generated Captions for Videos LinkedIn will now automatically generate captions for…

Whether your firm is new or well established, marketing and engagement are often necessary to attract new business. There are many ways to get your name out there and get noticed, including use of social media, SEO (search engine optimization), and brand awareness. The following are three ways to help increase your exposure with images, Google Business Profiles for virtual…

During the program “Weathering the Storm: Managing Your Firm Through an Economic Downturn” Erik Mazzone and Catherine Sanders Reach presented “Free and Cheap Technology for Thrifty Lawyers“.  As law practice becomes increasingly technology-oriented, law firms spend on technology has also increased to command an ever-larger share of the budget. We can’t turn back the clock and practice without all the…

Last month John Hinson, guest for the NCBA CPM’s Learning Objectives series, highlighted data from Spotlight Branding’s Legal Marketing Trends Report. Learn how solo and small law firms all over the country are handling their marketing and get actionable insights that can help you improve your firm’s marketing strategy for 2023. Here is the recording and the slides. Want to…

Returning original documents to clients is now the best practice in law firms. However, when a family member contacts the firm and says, “do you know where my mom’s will is?” or a small business asks “do you have my articles of incorporation” most firms want to be helpful, but the matter is literally out of their hands. There are…

If you have been wondering how to continue to leverage LinkedIn for thought leadership and connecting with colleagues and clients could the newsletter option work for you? Like any newsletter it is a commitment, but it might be worth the time invested. This is a new feature; in this post we will dive into the details. Getting Started Newsletters on…

Whether you want to start an email marketing campaign or an email newsletter, there are a variety of tools for the job. According to the Content Marketing Institute’s 2020 B2C Benchmarks, Budgets, and Trends report, email newsletters are some of the highest performing content types for securing and nurturing leads. Once you get into a cadence, and with the right…

The human brain processes visuals faster than text. Whether you are creating a persuasive argument, informing clients about a matter, keeping your team on track, or want to add visual interest to your website or social media, a timeline can provide a lot of information at a glance. Learn how to create timeline graphics with tools you already have and…